Standard Course of StudyStandard Course of Study

Standard Course of Study

Grant Writing AssistanceGrant Writing Assistance

Grant Writing Assistance



Contact UsContact Us

Contact Us

Substance Abuse PreventionSubstance Abuse Prevention

Substance Abuse Prevention

Media Literacy EducationMedia Literacy Education

Media Literacy Education

Media Literacy's Role in PreventionMedia Literacy's Role in Prevention

Media Literacy's Role in Prevention

Media Detective Overview

"The most important thing that I learned was that the ad companies (that sell tobacco and alcohol) use ad hooks to get people to buy their product, even if the target audience wasn't adults."
--Media Detective Student

Media Detective is an evidence-based media literacy program for 3rd- to 5th-grade students, designed to delay or prevent the onset of alcohol and tobacco use.

Key Features

For Teachers and Administrators

  • Evidence-based program using established models of decision-making and
    research on how children interpret media messages
  • Easy implementation for teachers/facilitators with inclusive materials and teacher training package
  • All-inclusive kit includes presentation materials, scripted lesson plans, and student detective notebooks
  • Comprehensive training for teachers including introduction to the background research and theoretical model
  • "Hands on" and group activities to experience parts of the program
  • Curriculum adaptable to a variety of classroom settings, teaching styles, and student skill levels
  • Includes fun homework assignments designed to further students’ understanding of media literacy and provide additional opportunities to practice newly learned concepts
  • Includes extension activities for teachers who want to provide their students additional instruction in media literacy
  • Aligns with and easily integrates into health or language arts curriculum objectives

For Students

  • Entertaining, interactive activity-based program where students unravel the meanings behind advertisements and media messages
  • Mascots "Snoop" and "Scoop" help teach the important concepts and lead students through fun adventures in learning
  • Students each get a Detective Notebook for class assignments
  • Students create their own media messages to share with one another

 Program Structure

  • Grades 3-5
  • 10 class sessions
  • Approximately 45-minute class sessions

 Program Components

  • Comprehensive, easy-to-use Teacher's Manual
  • Student Detective Notebooks
  • Media examples and resources embedded in lessons