Prevention Central –a division of innovation Research & Training—is committed to sharing its groundbreaking research and development work with the prevention field through conducting monthly webinars led by leading scientists in the field. In the first of these webinars, held in February of 2019, Senior Research Scientist Dr. Tracy Scull presented “Analyzing Media: A Creative Approach to Combating Youth Substance Abuse.” Over the hour-long presentation, Dr. Scull discussed results from the leading research on how media exposure can affect decisions to use alcohol, tobacco, and other substances, as well as how media literacy education can help youth to become more critical thinkers, thereby combating the insidious influence of the media on substance use behaviors. She also responded to questions from participants about the other evidence-based Prevention Central programs that use a media literacy education approach to teaching substance abuse prevention.