Janis KupersmidtJanis Kupersmidt

Janis Kupersmidt

Karen BurnsKaren Burns

Karen Burns

Kim GosnellKim Gosnell

Kim Gosnell

Elyse KeefeElyse Keefe

Elyse Keefe

Christina V. MalikChristina V. Malik

Christina V. Malik

Madison MorrowMadison Morrow

Madison Morrow

Madison Morrow Research Assistant Madison Morrow works on multiple projects in the area of youth mentoring. The majority of her time is spent assisting in efforts to evaluate a new set of practice enhancements for mentoring programs that are designed to serve the needs of youth whose parents are incarcerated. During her undergraduate work at North Carolina State University, Madison worked with the Teen Health Lab and Forensic Psychology of the Public Interest Lab as a research assistant. She re
Alison ParkerAlison Parker

Alison Parker

Liz ReederLiz Reeder

Liz Reeder

Allison SchmidtAllison Schmidt

Allison Schmidt

Tracy M. ScullTracy M. Scull

Tracy M. Scull

Rebecca StelterRebecca Stelter

Rebecca Stelter

Katie StumpKatie Stump

Katie Stump

Richard Van HornRichard Van Horn

Richard Van Horn

Ashley WebbAshley Webb

Ashley Webb

Tracy M. Scull, PhD, Research Scientist

Tracy M. Scull, PhD
iRT Research Scientist
Doctorate in Developmental Psychology, Duke University


Tracy M. Scull, Ph.D., is a Senior Research Scientist at innovation Research & Training, Inc. She received her doctorate in Developmental Psychology from Duke University and has extensive basic and applied research experience in the area of child development. At iRT, Dr. Scull’s work has concentrated on the prevention of risk behaviors (e.g., substance use experimentation and early/risky sexual behaviors) in children and adolescents using media literacy education. Dr. Scull has extensive experience developing school-based and web-based risk prevention programming for children and adolescents; conducting research studies with children and adolescents; working with teachers, principals, and school district personnel; collecting and managing large data sets; managing project staff; conducting parametric and non-parametric statistical analysis; writing technical reports and peer-reviewed publications; and disseminating research findings.

Dr. Scull has presented numerous workshops and trainings on media literacy and media literacy education programs to diverse local and national audiences including teachers, parents, researchers, prevention specialists, and community anti-drug coalition members. Presentations have been conducted at meetings such as the NC School Health Training Center; the Community Anti-drug Coalitions for America (CADCA) Mid-Year Training; the National Prevention Network (NPN) Annual Prevention Research Conference; the annual SHIFT NC Conference; the National SBIR/STTR Conference; the North Carolina Department of Public Instruction (NCDPI) Safe, Orderly, & Caring Schools Conference; the North Carolina Foundation for Alcohol and Drug Studies (NCFADS) Summer Training Session; the National Association for Media Literacy Education (NAMLE) Research Summit; and the Biennial Meeting of the Society for Research on Adolescents.

CURRENT RESEARCH SUPPORT (as Principal Investigator)

R44 HD082968
Eunice Kennedy Shriver National Institute of Child Health and Human Development
Parent-teen communication to resist unhealthy media messages
The purpose of this Phase 2 grant is to finish the development of and evaluate the efficacy of Media Aware Parent, a self-paced program designed to provide parents with media mediation skills, sexual health knowledge, and practice in parent-adolescent communication through a highly interactive web application.

R43 HD088254
Eunice Kennedy Shriver National Institute of Child Health and Human Development
Web-based high school media literacy for healthy relationships
The purpose of this Phase I grant is to develop and test the feasibility of Media Aware, a self-paced, highly interactive web-based program designed to provide high school-aged youth with comprehensive sexual health education using a media literacy education framework.

HHSN 268201400051C – Phase 2
National Heart Lung and Blood Institute
Web-based resource for youth about clinical research
The major goals of this project are to finish the development of and evaluate the efficacy of an interactive and developmentally appropriate web-based resource for children (aged 8-14) to learn about clinical research. The intention is for this resource to increase children’s awareness and knowledge of pediatric clinical research as well as enhancing self-efficacy for and positive attitudes about participating in clinical trials.

COMPLETED RESEARCH SUPPORT (as Principal Investigator)

National Foundation for Youth contract to Eckerd Kids
Subcontract to innovation Research & Training (iRT)
Evaluation of the Eckerd Fostering Education Initiative (FEI)

R43 HD082968
Eunice Kennedy Shriver National Institute of Child Health and Human Development
Parent-teen communication to resist unhealthy media messages

R43/R44 HD061193 – Phase 1 and 2
Eunice Kennedy Shriver National Institute of Child Health and Human Development
Middle school media literacy for reproductive health

R21 DA035665
National Institute on Drug Abuse
Media literacy for sexual health in older adolescents

HHSN 268201400051C – Phase 1
National Heart Lung and Blood Institute
Web-based resource for youth about clinical research

HHSN 271201200031C – Phase 1 and 2
National Institute on Drug Abuse
Web-based media literacy parent training for substance use prevention in rural locations

Service to Science Mini-Subcontract
Substance Abuse and Mental Health Services Administration (SAMHSA)
Building evaluation capacity for evidence-based interventions (Media Detective Family Night)

The National Campaign to Prevent Teen and Unplanned Pregnancy
Evaluation of ‘16 and Pregnant’

R43 DA024477
National Institute on Drug Abuse
Media Literacy substance abuse prevention parent training


Scull, T.M. & Malik, C.V. (forthcoming). Entertainment media and sexual socialization. Encyclopedia entry for the International Encyclopedia of Media Literacy.

Scull, T.M., Malik, C.V., & Kupersmidt, J.B. (2017). Understanding the unique role of media message processing in predicting adolescent sexual behavior intentions in the United States. Journal of Children and Media. DOI: 10.1080/17482798.2017.1403937

Scull, T.M., Kupersmidt, J.B., Malik, C.V., & Keefe, E. (2017). Examining the effectiveness of mHealth media literacy education for sexual health promotion in older adolescents attending community college. Journal of American College Health. (DOI: 10.1080/07448481.2017.1393822)

Scull, T.M., Kupersmidt, J.B., & Weatherholt, T.N. (2017). The effectiveness of online, family-based media literacy education for substance abuse prevention in elementary school children: Study of the Media Detective Family Program. Journal of Community Psychology;00:1–14.

Elmore, K., Scull, T.M., & Kupersmidt, J.B. (2016). Media as a “super peer”: How adolescents interpret media messages predicts their perceptions of alcohol and tobacco use norms. Journal of Youth and Adolescence. Published online: Nov. 11, 2016. (DOI: 10.1007/s10964-016-0609-9)

Scull, T.M., Malik, C.V., Kupersmidt, J.B., & Moallem, M. (2016). Rethinking sexuality education: A web-based solution. In Proceedings of Society for Information Technology & Teacher Education International Conference 2016 (pp. 2344-2348). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE).

Scull, T.M., Ortiz, R., Shafer, A., Brown, J., Kupersmidt, J.B., & Suellentrop, K. (2015). The effects of viewing and discussing episodes of 16 & Pregnanton high risk adolescents’ pregnancy-related outcomes. Journal of Media Literacy Education, 7(2), 1-11.

Parker, A. E., Kupersmidt, J. B., Mathis, E. T., Scull, T. M., Sims, C. (2014). The impact of mindfulness education on elementary school students: Evaluation of the Master Mind program. Advances in School Mental Health, 7(3), 184-204. (DOI: 10.1080/1754730X.2014.916497)

Scull, T.M., Malik, C.V., & Kupersmidt, J.B. (2014). A media literacy education approach to teaching adolescents sexual health education. Journal of  Media Literacy Education, 6(1), 1-14.

Scull, T.M., Kupersmidt, J.B., & Erausquin, J.T. (2013).The impact of media-related cognitions on children’s substance use outcomes in the context of parental and peer substance use. Journal of Youth and Adolescence, 43(5), 717-728. (DOI: 10.1007/s10964-013-0012-8)

Kupersmidt, J.B., Scull, T.M., & Benson, J.W. (2012). Improving media message interpretation processing skills to promote healthy decision making about substance use: The effects of the middle school Media Ready curriculum. Journal of Health Communication: International Perspectives, 17(5), 546-563.

Scull, T.M. & Kupersmidt, J.B. (2011). An evaluation of a media literacy program training workshop for late elementary school teachers. Journal of Media Literacy Education, 2(3). 199-208.

Kupersmidt, J.B., Scull, T.M., & Austin, E.A. (2010). Media literacy education for elementary school substance use prevention: Randomized efficacy study of Media Detective. Pediatrics, 126(3). (DOI: 10.1542/2010- 0068).

Scull, T.M., Kupersmidt, J.B., Parker, A.E., Elmore, K.C., & Benson, J.W. (2010). Media-related cognitions and adolescent substance use in the context of parental and peer influences. Journal of Youth and Adolescence, 39, 981-998. (DOI: 10.1007/s10964-009-9455-3)