Janis KupersmidtJanis Kupersmidt

Janis Kupersmidt

Karen BurnsKaren Burns

Karen Burns

Kim GosnellKim Gosnell

Kim Gosnell

Elyse KeefeElyse Keefe

Elyse Keefe

Christina V. MalikChristina V. Malik

Christina V. Malik

Madison MorrowMadison Morrow

Madison Morrow

Madison Morrow Research Assistant Madison Morrow works on multiple projects in the area of youth mentoring. The majority of her time is spent assisting in efforts to evaluate a new set of practice enhancements for mentoring programs that are designed to serve the needs of youth whose parents are incarcerated. During her undergraduate work at North Carolina State University, Madison worked with the Teen Health Lab and Forensic Psychology of the Public Interest Lab as a research assistant. She re
Alison ParkerAlison Parker

Alison Parker

Liz ReederLiz Reeder

Liz Reeder

Allison SchmidtAllison Schmidt

Allison Schmidt

Tracy M. ScullTracy M. Scull

Tracy M. Scull

Rebecca StelterRebecca Stelter

Rebecca Stelter

Katie StumpKatie Stump

Katie Stump

Richard Van HornRichard Van Horn

Richard Van Horn

Ashley WebbAshley Webb

Ashley Webb

Christina V. Malik, PhD, Research Scientist

Christina V. Malik, PhD
iRT Research Scientist
Doctorate in Mass Communication,
University of North Carolina at Chapel Hill


Christina V. Malik, Ph.D., is a Research Scientist at innovation Research & Training, Inc. She received her doctorate in Mass Communication and a certificate in Interdisciplinary Health Communication from the University of North Carolina at Chapel Hill. She holds a M.A. in Communication Management from the University of Southern California. Her primary research focuses on the processing of health communications. Specifically, she has explored the role of branding in public health campaigns and corporate-sponsored health messages. Her secondary stream of research explores the influence of media messages on children’s attitudes, beliefs, and behaviors. Dr. Malik also has over twelve years of professional experience in advertising and consumer research.

At iRT, Dr. Malik’s work has focused on the development and evaluation of media literacy programs designed to prevent risk behaviors (e.g., substance use and early/risky sexual behaviors) in children and adolescents.

Recent publications:

Scull, T.M., Malik, C.V., & Kupersmidt, J.B. (in press). Understanding the unique role of media message processing in predicting adolescent sexual behavior intentions in the United StatesJournal of Children and Media.

Scull, T. M., Kupersmidt, J. B., Malik, C. V., & Keefe, E. M. (2017). Examining the efficacy of an mHealth media literacy education program for sexual health promotion in older adolescents attending community college. Journal of American College Health, 00-00. doi:10.1080/07448481.2017.1393822

Scull, T.M., Malik, C.V., Kupersmidt, J.B., & Moallem, M. (2016). Rethinking sexuality education:  A web-based solution. In Proceedings of Society for Information Technology & Teacher Education International Conference 2016 (pp. 2344-2348). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE).

Scull, T.M., Malik, C.V., & Kupersmidt, J.B.  (2014). A media literacy education approach to teaching adolescents sexual health education.  Journal of Media Literacy Education, 6(1), 1-14.

Malik, C.V., & Wojdynski, B. W. (2014). Boys earn, girls buy: Depictions of materialism on US children's  branded-entertainment websites. Journal of Children and Media8(4), 404-422.

 Current Projects and Responsibilities:

Project Director - Media World Relationships (Phase II SBIR grant)
This project will complete the development of Media World Relationships, a prevention program that focuses on teaching media literacy education to students in grades 7-9 to increase critical thinking skills about media messages, increase intentions to abstain from sexual activity, and increase the likelihood of safe behaviors should sexual activity occur. The ultimate goals of the program are to prevent early sexual behaviors, STI transmission, and teen pregnancy.

Previous Projects and Responsibilities:

Research Specialist - Media World Relationships (Phase I SBIR contract)

Research Specialist - Media World (Phase II SBIR grant)

Dr. Malik has presented her work at numerous national and international conferences, and currently has several manuscripts under review at academic journals.